date:Nov 08, 2012
es were inundated with anti-soda tax campaign ads and occupied by paid canvassers throughout the fall. As of October 20, the last date for which records are available, the American Beverage Association (ABA) had spent $2.5 million fighting Richmond's Measure N and $1.3 million fighting El Monte's Measure H, dwarfing spending by those campaigning in favor of the taxes.
Such outlays have ample precedent. The deep-pocketed ABA has honed its soda tax opposition tactics in at least 30 states in the