date:May 25, 2012
The extra weight will be included in brands such as Hula Hoops, Skips, NikNaks, Disco's and Wheat Crunchies.
The new handypacks including the 25% extra weight will feature an on-pack flash communicating the larger pack size to give greater visibility for the range on shelf. They will have a suggested retail price of 0.49.
UBUK Bagged snacks marketing director George Johnston said that price and value for money continue to play a crucial part in consumers' purchasing decisions and remains a key