date:Apr 23, 2012
Hindustan Unilever Limited (HUL), India's leading fast-moving consumer goods company, has launched Cup-a-Soup, under its Knorr brand. The new product is a cheaper soup variant and is priced at INR12 ($0.24).
Through the launch of Cup-a-Soup, the company plans to increase volumes through smaller packages. The new product will be introduced in the following varieties - Tomato Chatpata and Mixed Vegetable.
HUL has been struggling to increase the sales of its Knorr soups, whose premium range is pri