date:May 24, 2012
weather this storm. Central to this is a better understanding of the operations and goals of each link in the chain by the other links. Farmers, processors and, particularly, retailers all need to understand each other better and the forces that affect their respective enterprises.
Cross said there should also be a greater spirit of co-operation in tackling shared challenges, such as climate change attacks and health and nutrition. And he said buying mentality needed to switch: Long-establishe