date:May 24, 2012
inning growth.
Asias functional food markets are more established and more refinedcompared to Europe and the US, he said, with more variety and weird and wonderful ingredients.
India, China and Japan particularly strongly positioned in this vast region, he added.
The leatherhead report showed that Japan remains the worlds largest and most established market, worth an estimated US$9.75bn in 2011.
Japan is exceptionally developed and in some cases products and innovation is around five yea