Nestlé Malaysia denies price fixing, claims ‘brand equity’ protection
date:May 24, 2012
ome products, Nestl is fixing the prices that retailers can sell at. That is our complaint. It involved quite a few retailers and they [Nestle] have not denied it actually.


Their explanation is that they want to prevent retailers from using their products as loss leaders. So it is a very direct and simple matter so far as we are concerned.


'Credible' market force


Price fixing along such lines eliminated competition among retailers preventing proper competition it also meant that consumer
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