Bright Food in talks to acquire Weetabix for £1bn
date:Apr 23, 2012
UK. The company has presence in North America, South Africa, Germany and Spain and exports to more than 80 countries around the world.
The company's Weetabix accounts for 7% of the country's total cereal sales. Its other brands include Alpen, Ready brek and Oatibix. It generated revenues of 449m in 2010.

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