date:Oct 19, 2012
US-based syrup manufacturer Lyle has introduced a new packaging for its syrup range, which has been designed for Halloween.
The new packaging is a Black Treacle Tin, Trick or Treacle, which is a limited edition. It will focus on the younger consumers to regenerate the brand with a new look.The launch is being supported by in-store promotions, which stress on the black treacle's variant recipe suggestions reported the Food Drink Innovation Network.
Lyle's senior brand manager Elpida Gailani re