date:May 22, 2012
It is forecasted to grow by 15% to reach 2.6bn by 2015.
Half-coated biscuits such as chocolate digestives and chocolate chip cookies are two of the most popular biscuit varieties in the UK, Mintel said. Healthy biscuits accounted for 468M in 2010 sales.
Amy Lloyd, senior food and drink analyst at Mintel, said:The ritualistic nature of eating biscuits with a hot drink appeals to consumers, demonstrating how ingrained this occasion is within British culture.