date:May 22, 2012
absence of artificial additives or preservatives. This reflects growing consumer interest in clean labels, said Innova.
Clean labels
Over 30% of good-for-you-products involved clean label claims. This accounted for 12% of all global biscuit launches.
But product reformulation by food manufacturers did partially weaken the good-for-you segment of the biscuit market, said Innova.
Companies have been endeavouring to improve the nutritional profile of their standard products in many instances. T