date:May 22, 2012
Most new biscuits launched last year appealed to consumers by either being good-for-you products or indulgent treats, said the firm.
Nearly a third (30%) of new product launches in the global biscuit sector were targeted at health-conscious consumers.
About 25% of sweet biscuit launches were positioned as healthy products and this rose to over 40% for the savoury category.
The most popular marketing messages for biscuit products in the healthy category referred to naturalness especially the