US firm hopes Yerba Mate beverage will sparkle in mainstream market
date:May 22, 2012
mate more accessible to a mainstream audience.The company markets yerba mate as having the strength of coffee, teas health benefits and the euphoria of chocolate.

But writing in the February 2012 issue ofFood and Chemical Toxicology,Andrade et al. warned that yerba mate had an unusual bitter taste [that] might be the cause of aversion to yerba mate-based beverages by a number of people, making the use of yerba mate restricted to certain regions only.

For this reason, the scientists noted incr
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