irst bought it, chances are that it might be exposed to sunlight. Perfumer Rajiv Sheth, CEO and creative director of All Good Scents, reveals that its not necessary to store the fragrances in their original boxes, but is critical to save them from sunlight and heat. Stored in a correct way, a fragrance can last as long as five years. To increase the shelf life, its best to store them away from sunlight in cool, dark places. You can even keep them even in refrigerator at the peak of Indian summer