Bite-sized and share packs saving grace for UK confectionery packaging market – report
date:May 22, 2012
eat nuts or fresh cut fruits for an on-the-go snack; bad news for countlines and flexible plastic

Share packs

However, packers may be helped by emerging consumer preferences.

A key trend across Europe and other developed markets is the move to share packs,said the report.

For example, Kraft Foods, though its subsidiary Cadbury, recently launched Bitsa Wispa in the UK, a bite-sized share bag version of its Wispa chocolate bar.

Bite-sized.

Impulse consumption is, of course, fundamental to c
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