date:May 21, 2012
ake suggestions about how to increase sales of vegetables and soy products to men. They suggested that a campaign would not work, but making soy products look more like meat, and even giving them grill marks, could encourage men to switch proteins.
To the strong, traditional, macho, bicep-flexing, All-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food, they said.
Soy is not. To eat it, they would have to give up a food they saw as strong and powerful li