date:May 21, 2012
Retail sales for General Mills snacks bars have grown at 14% compound annual growth rate (CAGR) over the last five years.
The companys Nature Valley brand is currently in around 80 markets worldwide with sales growing at 14% in the past four years.
In Canada, it has seen strong growth from the new Fiber One brand and it is still moving this product into international markets.
Out-of home cereal growth in North America
In the companys core North American market, the firm also sees potent