General Mills looks to tap cereal and snacks potential in BRIC countries and beyond
date:May 21, 2012
ry products and whole grains, we see great opportunities to increase cereal consumption in many markets, he said.


CPW has strong market shares in Asia with over 50% shares in some markets such as the Philippines, Indonesia and Malaysia and Thailand.


It also has a strong position in developing Eastern European markets, such as Bulgaria, Ukraine, Romania, Poland and Hungary.


Snacking on a global stage


Healthy snacking is another terrific category for global growth, according to Mulligan.


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