date:Sep 27, 2012
will be considered misleading depending on the presumed expectations of average reasonably well-informed, observant and circumspect consumer.
Schneider said: BDSI is happy with the definition of the European court. The rules already protect consumers.
BDSI argues there is no need for further information on labels as the average consumer spends little time observing the nutritional information.
New EU rules
New EU labelling rules (EU Regulation 1169/2011) are set to enter force on 12 December