date:Sep 21, 2012
New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace mindless munching with healthier snacking options.
Speaking on a call with analysts about the firms first quarter results in fiscal 2013, US snacks division president Jon Nudi said recent launches in the grain snacks segment had been a big hit with consumers.
Fiber One 90 calorie brownies had generated more than $100m in retail sales in their first year, he