date:Oct 25, 2023
wo leading companies who are committed to offering their consumers new experiences around premium products, said Alexandre Ricard, CEO of Pernod Ricard, a worldwide leader in the spirits and wine industry.
Vodka is one of the most popular bases for alcohol ready-to-drink products, and lemon-lime soft drinks are one of the most popular mixers in pre-mixed cocktails.
Sprite is a wonderful pairing for Absolut, and Im convinced that our joining forces will bring the whole alcohol RTD category to t