date:Oct 13, 2023
Baked goods consumers seek indulgent products with a plant-based, clean label profile and a low-fat content that features organic fats and oils. According to Cargill and Fuji Oil Europe, sunflower coconut and shea oils are highly sought.
Todays consumers are taking a more holistic, proactive, and preventative approach to health. They are becoming increasingly mindful of their food and where the ingredients come from and seek innovative, sensory experiences. Clean label, plant-based, nutritional