date:Sep 20, 2023
ed as the national liquor in China due to its rich historical and cultural significance, has long been associated with luxury and high prices. However, the company behind this esteemed drink has been challenged, as have other alcohol companies, in recent years with a shift in trends and preferences by younger generations.
Much like many Western countries, the decline in youth drinking is remarkable and widespread in China.
As the traditional allure of liquor gradually wanes, a noteworthy tra