date:Sep 20, 2023
g adds: Its always been important to us that any partner of SERVED must share the same values and vision for the future. Through our discussions and work together over the last nine months, we are excited to be partnering with HEINEKEN a family business with a strong vision for the category and set of values that align with our own.
Boudewijn Haarsma, Managing Director of HEINEKEN UK, says: We have been interested in expanding our premium portfolio beyond beer and cider, seeking the right oppo