HEINEKEN acquires stake in Ellie Goulding’s ready-to-drink brand, SERVED
date:Sep 20, 2023
nt and sustainable format, a trend that is set to continue.

Dean Ginsberg says: This is a significant milestone for the business. To date, our focus has been on building a brand that truly resonates with the next generation of drinkers. We are extremely proud of what the team has achieved in a short period of time, but our vison has always been to lead the category, and this partnership with HEINEKEN will enable us to accelerate our growth and maximise the potential of the brand.

Ellie Gouldin
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