date:Sep 20, 2023
p will see HEINEKEN support the brand into its next stage alongside the opportunity to take a leadership position in the wider UK RTD market. The founders will continue to build the brand independently as they further establish its premium and relatively better-for-you positioning.
The UK RTD category has grown 47.5% in five years and was worth 866m in 2022. The ready-to-drink cocktail category grew by an astonishing 24% last year, as consumers look to enjoy high-quality cocktails in a convenie