date:Sep 20, 2023
HEINEKEN UK has acquired a significant minority stake in SERVED, the ready-to-drink brand, co-owned by Ellie Goulding, for an undisclosed sum.
SERVED was created by brothers Dean and Ryan Ginsberg, and Ellie Goulding in 2020, and has since become one of the fastest growing ready to drink (RTD) brands in the UK.
The SERVED range includes ready-to-drink cocktails and hard seltzers, made using natural and sustainably sourced ingredients, wonky fruit, and premium spirits.
The strategic partnershi