date:Sep 13, 2023
The first Lovita plums have arrived on French supermarket shelves this week. The campaign looks promising for this red-fleshed, heart-shaped plum in terms of volumes and quality. This year, the Lovita team has also prepared a massive communication campaign to make this plum known to the general public.
1,300 tons for the 2023 campaign
The initial forecast had announced 1,000 tons, but 1,300 tons will actually be delivered to distributors this year. Volumes have almost tripled compared with last