Bubble tea boom: CoCo Fresh Tea & Juice to explore “untapped potential” of South Asia
date:Aug 30, 2023
ntent on platforms such as TikTok has also played a part in instigating bubble tea cravings among consumers.

Customization for flavor amplification
Research conducted by Kerry last year pointed out that even though consumers are seeking flavors linked with health and nutrition benefits, they are also seeking excitement and a sensory experience through newer formats like Frappuccino and bubble tea.

CoCo claims to embrace customization to enable formulators to create numerous region-specific fl
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