date:Aug 30, 2023
ls to diverse audiences, especially Gen Z.
The growing market size driven by urbanization and a booming middle class in countries like India and Pakistan allows international brands to carve a niche in these regions, says CoCo.
Further, consumer preferences coupled with a growing interest in flavors from other countries and the Instagram-worthy appeal of bubble tea uniquely positions the beverage to captivate the younger, more urban populations of South Asia, says the beverage formulator.
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