date:Aug 02, 2023
Britvic has acquired the Extra Power energy drink brand in Brazil from GlobalBev. This marks an important extension of Britvics Brazilian operations, consistent with Britvics strategy to accelerate and expand its presence across Brazil.
With 42% market share in its core regions near Brasilia, Extra Power enables access to the fast-growing, high-margin energy category. In addition, the acquisition includes a modern, efficient warehouse in Brasilia that will enhance Britvics supply chain efficien