Hidden complexity of vanilla: Overcoming sustainability challenges and targeting taste diversity
date:Jul 19, 2023
taste consumers love to be used in a wide range of mainstream sweet food applications.

The challenges in the vanilla category are numerous, from price fluctuations to shortages to quality consistency issues and sustainability problems.

The worldwide sourcing relies mainly on Madagascar, which is highly dependent on climatic situations (cyclones, for instance), and more and more impacted by climate change. Regularly, bad crops impact the global offer.

Natural vs. artificial
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