Hidden complexity of vanilla: Overcoming sustainability challenges and targeting taste diversity
date:Jul 19, 2023
oduct label, followed by natural vanilla flavor at 31%, while 16% of consumers do not have a preference.

This shows that consumers prefer flavors which are seen as traceable and authentic. Therefore provenance claims can help manufacturers to position a product as more premium.

Sustainability and traceability
Duffy from Solvay highlights the rising consumer demand for food manufacturers to work on enhanced ethical sustainability, more renewable feedstock and reduced carbon footprint of produ

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