Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
since it began. This years campaign, developed by adameveDDB who work on the campaign pro bono, returned to TV screens during The Masked Singer on ITV. The campaign was funded by major supermarket and food brands Aldi, Coop, Dole, Lidl, Sainsburys, Tesco and Waitrose.

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