Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
population of UK children, this equates to 1.36m children eating more vegetables as a direct result.

The schools programme had another successful year, with now over 1.5 million different children from 4,884 primary and special schools benefiting over the last five years.

2023 evaluation highlights included:
Increasing veg consumption - 77% of parents who were aware of the programme in their kids school reported their child ate more vegetables as a direct result of the campaign.
Reaching the m

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