Veg Power and ITV’s Eat Them To Defeat Them campaign contributes to a long-term improvement in child
date:Jul 19, 2023
nt step in improving childrens diets and the health of our nation. In addition, the findings suggest that more children should benefit from exposure to the campaign as poor diet in childhood not only disadvantages them as kids but also into adulthood, resulting in ever increasing healthcare costs and lower productivity.

The Eat Them To Defeat Them campaign inspires kids to eat more veg by combining the power of advertising with a schools programme. It brings together a huge alliance including T
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