date:Jul 12, 2023
h a 4% annual growth when comparing 2017 to 2018 and 2021 to 2022 launches (CAGR). Moreover, one of the top positionings of global product launches tracked with fiber fortification claims from 2021 to 2022 included clean label and natural claims at 27%.
A health-supporting diet in general is high on the agenda for more and more consumers and in line with this trend, interest in food and drinks that are known to boost health have increased significantly in the overall population, says Eric Neven