Spotlight on the Korean produce market
date:Jul 12, 2023
After years of major economic changes resulting from COVID-19, Vanguard is checking in with its key produce leaders around the globe starting with Kirk Son, sales and procurement associate at Vanguard International who has a strong focus on Korea.

What is the current state of the fresh produce industry in Korea?
Son: Korea has always had a strong demand for fresh produce items, both locally grown and imported fruits. In recent years, the demand for Shine Muscat has experienced a remarkable surg
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