date:Jun 16, 2023
Unilever is to acquire US premium frozen Greek yogurt brand Yasso Holdings. The move comes amid growing demand for on-the-go, healthier and indulgent frozen snacks in North America.
The acquisition is also aligned with the premiumization strategy of Unilevers Ice Cream Business Group, notes the company.
The deal - the financial details of which have not been disclosed - is in line with Unilevers goals to upscale the ice cream division as demand for healthier snack options takes off.
The Yas