date:Apr 20, 2023
The British Alternative Proteins Association (APA) is calling on the UK government to proactively support the alternative protein industry after new research found a strong appetite among English consumers for plant-based meat alternatives.
According to the research, the vast majority (96%) of consumers are familiar with plant-based meat alternatives and over 70% have eaten them. The survey, conducted in February 2022, involved a nationally presentative sample by gender, age and religion of 1,