Drinks producer launches new low-calorie VK range
date:Feb 08, 2023
ith the full flavour and taste that VK delivers.

With Gen Z consumers looking for zero sugar and lower calorie options, ensuring that your premises provides this choice is vital to cross-selling existing customers and attracting a new segment to the growing RTD market.

The variety of flavours in the VK range attracts and retains Gen Z consumers, with the typical flavour choice of an 18-24 consumer varying daily. Following our hugely successful rebrand last year, weve strengthened the identity
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