Drinks producer launches new low-calorie VK range
date:Feb 08, 2023
best-selling RTD flavour in alcopops, and vodka, lime, and soda, the classic soda bar call. Each VK Soda contains 56 calories.

The launch comes as CGA data reveals 84% of Gen Z consumers are looking for healthier options on menus when drinking out, and more consumers are generally looking for zero sugar and lower calorie drinks.

Hard seltzers, the go-to lower calorie beverage in the USA, have fallen flat in the UK however UK sales of hard seltzers lag behind the expanding global market, wh
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