Mars acquires whole-fruit snacking brand Trü Frü
date:Dec 23, 2022
atures Bakery.

From the first moment we met the Mars team, we realized they were the right long-term partner for the company we had founded and invested so much of our time and energy in. They share our passion for healthier snacking, respect and admire the values that have made us successful, and have the capabilities we need to take our company to next level.

Tr Fr is complementary to Mars platform of fast-growing health wellness brands, which includes KIND, a nut-based snacking leader, and
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04/21 01:02