date:Dec 23, 2022
Mars has signed an agreement to acquire Tr Fr, a high-growth, better-for-you, whole-fruit snacking brand, from its founders and management team.
Tr Frs snacks are made from real fruit and immersed in premium chocolate. The snacks are available in both a frozen and shelf-stable format across the U.S. The brand has demonstrated strong consumer appeal, and its total sales have increased by more than fivefold since 2017.
Tr Fr was founded in 2017 by its management team, Chief Executive Officer Bri