Introducing Citizen Spritz: Innovative new entrant to the low and no alcohol market
date:Dec 08, 2022
n from the desire to moderate their own alcohol intake.

According to a 2021 Mintel Report, more people reduced their alcohol intake in 2021 compared to 2019 21% of adults report not drinking alcohol at all and over a third say theyve reduced or limited their intake in the past year.

Over the last two years and through dozens of concepts, the Citizen Spritz team developed a flavour almost indistinguishable from authentic Italian Prosecco. This flavour became the base notes for the whole spritz
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