date:Sep 14, 2022
egory. With Peachtree we do so in a number of important cocktail markets, but in UK the peach category is historically owned by Archers. We had the choice to keep competing with Archers or to try to acquire Archers and add the brand to our premium liqueur portfolio. We decided to do the latter, explains Mark de Witte, CEO of De Kuyper.
Archers is a high-quality liqueur with a great heritage, deeply rooted in UK consumers minds when it comes to peach liqueurs. This strong brand performs very sta