date:Sep 14, 2022
Diageo has sold Archers, the Peach Schnapps brand, to De Kuyper Royal Distillers, adding to its international liqueur portfolio.
John Kennedy, Diageos president, Europe, said: We are committed to creating value for all our stakeholders through delivering consistent and efficient growth, including actively shaping our portfolio towards opportunities that will maximise growth over the long-term.
We take a disciplined approach to capital allocation and this announcement continues our track-record