date:Jan 14, 2022
ude:
Awareness of alternative proteins is high amongst consumers, with 90% of respondents reporting that they had heard of plant-based proteins, 80% had heard of edible insects and 78% had heard of lab grown meat.
Over three quarters (77%) of respondents perceived plant-based proteins as being safe to eat compared to half (50%) for edible insects and 3 in 10 (30%) for lab grown meat.
Six in 10 respondents were willing to try plant-based proteins in their diet, the most common reasons were becau