More than half of the European population consumes fruit and vegetables on a daily basis
date:Dec 27, 2021
y and nutritious products (14%) and with an affordable price (13%).

As regards the criteria for buying fruit and vegetables cited by Europeans (quality, freshness, colour and taste) stands out with 28% and price (cited by 20% of consumers), although the importance given to seasonal products (17%) and local, national or European origin (13%) also stands out in significant percentages. To a lesser extent, nutritional values (6 %), organic (5%), safe (5%), from open-air farms (3%) and sustainable

04/21 01:00