date:Nov 24, 2021
more individuals opt to lower their alcohol intake or remove it altogether. As Millennials and Gen Z consumers explore a lifestyle less influenced by alcohol, beverage companies target these audiences with NPD.
Meanwhile, and in contrast, it is recently reported that in light of the COVID-19 pandemic, the premium spirit category has exploded in popularity as consumers are now making their favorite mixed drinks at home. Consumer sentiment, needs and interest have been impacted by unprecedented