Gen Z drives alcohol reduction trends, reveals Innova Market Insights
date:Nov 24, 2021
alities, addressing consumer demand for these reformulation strategies. It is attended a webinar that spotlighted a stevia-infused non-alcoholic mojito mocktail and a peach tea promoting stress relief.

Givaudan also unveiled research on mindful drinking, offering manufacturers critical insights into what consumers are looking for in low- and no-alcohol drinks and enabling them to create more appealing experiences.

The moves come as the sober curious trend gathers pace in the beverage arena as
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